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What is Advertisement?

A piece of information in a newspaper, on television, a picture on a wall, etc. that tries to persuade people to buy something.

It is designed by –     Advertising Agency


Method of Advertisement:

                                     Television, Radio, Movie, Website – “Banner Ads” or “Pop ups”, Billboard, Newspaper, Magazine, Stadium.

 

Types of Advertisement:   

·        Classified Advertisement

·        Commercial Advertisement

Classified Advertisement: Vacancy, Wanted, Matrimonial, Lost and Found, To Let, Missing Person/Pet Animals, Travel & Tours, For Sale and Purchase of Property, Vehicle, House hold goods etc.

Commercial Advertisement: Designed for Commercial purpose.

Slogans:

1.     Just Do It

2.     Feel Fresh

3.     Snap! Pop!

4.     Have a Break, Have a Kitkat!

Format for Situation Vacant types

·        Always start with wanted or required.

·        Do not forget to mention the name of the organisation.

·        Clearly state the number of vacancies and post for which the advertisement is about.

·        If stated, mention the age and gender of the candidate.

·        Qualification and experience required for the post.

·        Mention the pay scale and also the mode of applying.

·        Address and contact number for correspondence.

 

Format for To-Let ads

o   Always start with WANTED or AVAILABLE.

o   Mention the type of accommodation (Place details)

o   Expected rent.

o   Any other feature of the accommodation.

o   Address and mobile number to contact.

 

Format for Sale / Purchase of Property / Assets

§  These type of ads start with SALE / PURCHASE / WANTED.

§  Give a brief description of the property / vehicle / good.

§  In case of property, mention the number of floors, size, number of rooms, location and surroundings.

§  In case of a vehicle, mention the colour, model, accessories, year, modifications (if any), price, mileage and condition.

§  For household goods, mention the condition, the price offered or expected.

 

Format for Educational institutions

·        Write the name of the Institution.

·        Courses offered and the duration of the courses.

·        Eligibility criteria.

·        Facilities provided and fee structure.

·        The last date to apply, etc.

·        Contact number and address.

 

Format for Missing person

ü Physical description like height, complexion, etc.

ü Name, age and any health related issues.

ü Any identifying feature like clothes, accessories, etc.

ü Place where the person was last seen.

ü Mention detail of the reward if there is any.

ü Address and phone number.

 

Format for Tours and travels

o   Start with PACKAGE AVAILABLE.

o   Write the name of the travel agency.

o   Mention the name of the destination and duration of the trip.

o   Price and any special discounts if available.

o   Contact address and phone number.

Examples

1. You are Rakshan of 10, K.K Nagar, Trichy. You want a Maths teacher for your son who is a class 10 student. Draft a suitable advertisement in not more than 50 words stating your requirements. 

2. You want to sell your newly built flat. Draft a suitable advertisement in not more than 50 words to be inserted in the classified columns of ‘The Hindu’ giving all necessary details. You are Niranjan, 247, J.P. Nagar, Bengaluru.

3. Your younger brother aged 5 has been missing for the last three days. Draft an advertisement in not more than 50 words for the Missing Persons column of a local newspaper. You are Ram. Contact number XXXXXXXXXX.

4. Superhit Travels offers an exciting vacation package of 3 nights and 4 days to Singapore, Malaysia at reasonable price. Draft an advertisement for Local daily in about 50 words.

Exercises

1. You are the General Manager of S.V Company which requires posh bungalows in company lease, as guest houses. Draft an advertisement in not more than 50 words under classified columns to be published in ‘The New Indian Express’.

2. You want to rent out your newly constructed flat in the heart of the city. Draft an advertisement in not more than 50 words to be published in ‘The Deccan’, Goa under classified columns. Give all the necessary details. You are Vijay of Panjim, Goa.


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